Overview
- Lovable said it will give a 10% pay increase on each work anniversary to full-time employees who meet expectations, with the raise applied automatically.
- The company’s people lead told Business Insider the policy covers all eligible full-time staff, adding on-record confirmation beyond the CEO’s public post.
- Leaders frame the move as a way to keep talent and cut review anxiety, with CEO Anton Osika saying employees gain value the longer they stay.
- The Stockholm-based startup sells an AI “vibe-coding” tool that lets people build apps with text prompts, and reports rapid ARR gains and plans to expand hiring toward roughly 400 staff this year.
- Reporters note most startups use equity to avoid higher payroll costs, so locking in annual cash raises increases fixed expenses and could be harder for bigger or slower-growing companies to sustain.