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AI-Built ‘Vibe’ Apps Drive App Store Surge, Slowing Some Reviews

The AI wave is testing Apple's human-only review model.

Overview

  • AI-assisted “vibe coding” lets people generate near-complete apps and has pushed new iOS releases up about 55% year over year in January.
  • Developers report longer waits for approvals and updates, with some reviews stretching from several days to a full week.
  • One New York developer told Business Insider his first app has been waiting about six weeks for approval.
  • Apple says 90% of submissions complete review within 48 hours and that recent weeks averaged 200,000 submissions with a 1.5-day turnaround.
  • Analysts and trade press say the crush may force changes, including automating routine updates or creating a faster queue for established developers.