Overview
- Searches for 20–23 March 2026 check-ins jumped month on month, with Bali the top destination, followed by Yogyakarta, Bandung, Kuala Lumpur and Tokyo.
- China entered the top five destinations with a 7% year-on-year rise in searches, linked to expanded visa exemptions and eased transit rules cited by China’s State Council.
- Agoda notes growing interest in Japan as the country pursues inbound tourism goals, including a target of 60 million foreign visitors annually by 2030.
- The company urges hotels to localize listings and remove booking friction through language-specific content and local payment options.
- Agoda recommends highlighting halal-certified meals, prayer facilities and other Muslim-friendly services, citing its report that advanced localization correlates with a 59% RevPAR uplift.