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Agnelli Unveils Gamma Waves, A €55 Million Permanent-Capital Sports Investor

The Amsterdam-based fund targets minority stakes in non-football sports to pair ownership with sports tech.

Overview

  • Gamma Waves launched as a permanent-capital vehicle based in Amsterdam with €55 million seeded and a €100 million goal.
  • The firm plans minority stakes in competitions, clubs, teams, athletes, and new formats across basketball, hockey, cricket, tennis, baseball, and rugby.
  • It will also back growth-stage sports technology to boost fan engagement, athlete performance, data analysis, AI-driven content, and connected gear.
  • Chief investment officer Kyang Yung will lead deal decisions with a small team, while founders include Rocco Benetton and Giorgio Chiellini.
  • Reports say Chiellini holds a minimal stake with no operational role, and Agnelli is not returning to Juventus or reentering football for now.