Overview
- Recent reporting from agencies shows a sharp rise in AI-assisted product research, pushing brands to secure how they appear inside large language model answers.
- Experts frame AI visibility as roughly 80–90% traditional SEO—things like high-quality content, backlinks, and site health remain central—plus a smaller set of new LLM-focused practices.
- LLMs source information from across the web—owned sites, news, social, forums, video and commerce listings—so earned coverage and third-party citations matter for inclusion and context.
- Common early tactics such as llm.txt (a site file intended to guide AI crawlers) and adding extra schema markup have shown little lasting benefit, and platforms are starting to police manipulative approaches.
- Marketers are moving measurement away from clicks toward share-of-voice and brand-appearance metrics to judge AI impact, while keeping content written first for human readers.