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After Viral Firing, Farmworker Víctor Díaz Builds 'Sin Nervio' Brand and Barber Shop

He leverages a 1.4 million TikTok following to market a registered clothing label from a storefront in Ezeiza.

Overview

  • He says he was dismissed after about 11 years as a ranch hand for posting videos and received only his final month’s pay.
  • The Buenos Aires Province Labor Ministry provided legal assistance following his widely shared TikTok farewell.
  • His 'Sin Nervio' trademark is registered, and he sells apparel and accessories promoted through his social channels.
  • He recently added a barber service operating in the same Ezeiza location as his retail shop.
  • He reports that sales helped him buy a plot of land and says he will not seek further compensation from his former employer.