Overview
- UFC 326’s two-hour CBS simulcast averaged about 2.47 million viewers and peaked near 3.1 million, the best UFC linear-TV showing in roughly a decade.
- The CBS window carried the final prelims and first hour of the main card, while the Max Holloway–Charles Oliveira headliner streamed exclusively on Paramount+.
- CBS said the simulcast lifted its typical Saturday primetime audience by 30% with sharp gains in younger demos, including Adults 18–34 up 208% and Adults 18–49 up 190%.
- Paramount announced a repeat two-hour CBS crossover for UFC 327 on April 11 in Miami from 8–10 p.m. ET, covering the last prelim hour and the opening hour of the main card.
- Nielsen-reported CBS ratings exclude Paramount+ viewing, and streaming numbers for the events have not been publicly released.