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After Sheep Wander Into Bavarian Penny, Discounter Offers Yearlong Sponsorship

The chain will forgo compensation in favor of a one-year care partnership.

Overview

  • About 50 sheep split from a larger flock and entered the Penny in Burgsinn, staying roughly 20 minutes in the checkout area.
  • Penny said the store was promptly and professionally cleaned, open foods were checked, and trading continued after the incident.
  • The retailer will not bill shepherd Dieter Michler and plans to provide feed as part of a one-year sponsorship for the 50 animals.
  • Staff, police and the shepherd helped clear and recover the animals; a loud strike on the checkout belt spurred the herd to exit.
  • Footage spread widely on social media, and Penny embraced the moment with sheep-themed posts and temporary branding tweaks.