Overview
- The Stoke-on-Trent rental firm has ceased trading after 45 years, with administrators appointed on February 10 according to The London Gazette.
- Joint administrator Steve Currie said efforts to sell the business as a going concern fell through due to time pressures and the company’s deteriorating finances.
- A notice at the Fenton site instructs customers to return vehicle keys via the out-of-hours drop-off chute as the office remains closed.
- Afford Rent a Car operated across Staffordshire and Cheshire and grew from four cars at its 1981 founding to a fleet the company said exceeded 700 vehicles.
- The collapse follows another local vehicle-hire failure, Prohire Limited, which recently entered administration after prolonged liquidity challenges.