Affirm to Bring Pay-Over-Time to Google Search, AI Mode and Gemini via Google Pay

Overview

• A partnership announced Tuesday between Affirm and Google will surface Affirm at checkout in Google Search, AI Mode, and the Gemini app through Google Pay.
• Shoppers who pick Affirm will get a real-time eligibility check and see the total cost, payment schedule, and final payment date before they agree, with no late or hidden fees.
• The rollout will begin in the coming weeks for consumers and merchants across Google’s ecosystem, including its wallets, browsers, and AI-powered shopping tools.
• Merchants using Google Pay will be able to offer Affirm without building a separate integration, and the arrangement is not exclusive to Google.
• Affirm also published an early buy-now-pay-later extension for the Universal Commerce Protocol to gather feedback for agentic commerce, and its shares rose about 2.7% after the news.