Overview
- Khan announced the collaboration at Super Bowl Radio Row in the San Francisco Bay Area.
- The product line features lucha libre-style masks for all 32 NFL teams with AEW, NFL, and team branding.
- Sales will begin on ShopAEW.com on Thursday, April 23, coinciding with the opening night of the 2026 NFL Draft.
- Yahoo Sports reports it as the first official merchandise collaboration between AEW and the NFL.
- Khan called the partnership a years-in-the-making goal, with no pricing or inventory details yet disclosed.