Overview
- Adyen plans to pair its payment and shopper data with Talon.One’s promotion and loyalty tools to let merchants apply tailored deals before a transaction completes.
- The companies set the price at €750 million, and co-founders Christoph Gerber and Sebastian Haas will reinvest part of their payout into newly issued Adyen shares.
- Talon.One provides software that runs coupons, discounts, bundles, referrals, and loyalty rewards in one place, and more than 300 companies use it worldwide.
- The Berlin-founded scaleup is targeting about €60 million in annual recurring revenue in 2026 and employs roughly 300 people.
- Late-stage investors including Silversmith Capital Partners, Meritech Capital, and CRV had recently put $135 million into Talon.One, making this a standout exit for Germany’s startup scene.