Overview
- TurboTax confirms a 45‑second spot just before halftime on Feb. 8, preceded by a 30‑second pre‑game teaser and a 15‑second pre‑kickoff ad.
- An extended two‑minute version will run on the brand’s digital channels, in new retail locations and in cinemas nationwide.
- Craig Gillespie directed the campaign, with Brody describing the chance to lampoon his dramatic image as “really liberating.”
- The appearance marks Brody’s second in‑game Super Bowl ad and his first in 15 years.
- This will be TurboTax’s 13th consecutive in‑game Super Bowl placement, aligning with Brody’s March Broadway debut in The Fear of 13 with Tessa Thompson.