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Adriana Lima Stars With Her Daughters in Victoria’s Secret Mother’s Day Campaign

The Mother’s Day push signals Victoria’s Secret’s shift toward multigenerational, family-first storytelling.

Overview

  • The campaign, released Thursday across Victoria’s Secret channels, features Lima with her daughters in their first professional photo shoot.
  • The teens are Valentina, 16, and Sienna, 13, and Lima told People the day felt like “my dream.”
  • Photographer Zoey Grossman shot cozy, playful home scenes with matching pajamas and camis positioned as giftable loungewear.
  • Returning Angels Elsa Hosk and Jasmine Tookes also appear with their children in the same “Modeled After Mom” series.
  • The effort leans on Lima’s decades-long tie to the brand to connect nostalgia with the next generation of shoppers for Mother’s Day.