Overview
- The Preston site, which soft-launched Thursday, sold unleaded to LMCT+ members for $1 a litre as small early queues formed and police monitored the opening.
- Access is limited to subscribers of Portelli’s LMCT+ rewards club, and he said members would get wholesale pricing and that he was willing to forgo profit on fuel.
- LMCT+ Petroleum’s posted terms say discounts are cents per litre, vary by membership tier, appear in each member dashboard, and can change at the company’s discretion.
- Portelli said he is negotiating about 50 more fuel sites across Australia, including locations in South Australia.
- Interest is high because regular unleaded in Victoria averages about $2.04 a litre, and a recent free-fuel event in Truganina was shut down by police over safety concerns.