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Adobe Shares Slide as Price Targets Are Cut Before March 12 Results

Investors are watching Digital Media ARR alongside early signals of AI monetization.

Overview

  • Adobe fell 3.44% on March 10, underperforming the Software & IT Services sector and trading well below its 200-day moving average near $325.
  • TD Cowen lowered its price target to $325 from $400 with a Hold rating, while Mizuho, Wells Fargo, and Citigroup also trimmed targets in recent days.
  • Not all views turned cautious, with RBC maintaining an Outperform rating at $430 and DA Davidson keeping a $500 Buy target.
  • Fiscal Q1 2026 results are due after the close on March 12, with Wall Street expecting about $5.87 in EPS and roughly $6.275 billion in revenue after a Q4 beat in December.
  • Key watch items include subscription momentum and Digital Media ARR expected near $19.44 billion, while options activity indicates traders are pricing in a sizable post‑earnings move.