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Adobe Launches Photoshop AI Assistant Beta on Web and Mobile as Firefly Adds Generative Tools

Paid subscribers get unlimited AI generations through April 9, while free users receive 20 starter edits.

Overview

  • The conversational assistant is live in public beta on Photoshop for web and mobile only, with desktop excluded and access gated by beta enrollment.
  • Users can request edits via text or voice to remove objects or people, change backgrounds, refine lighting or colors, and either auto‑apply changes or follow guided steps.
  • A new AI Markup tool on the web lets creators draw directly on images to target localized edits, with results applied on separate layers for precise control.
  • Firefly’s Image Editor now includes Generative Fill, Generative Remove, Generative Expand, Generative Upscale, and a one‑click Remove Background tool available globally.
  • Adobe’s ecosystem stitches in more than 25 third‑party generation models, including options from Google, OpenAI, Runway, and Black Forest Labs.