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Adobe Launches Firefly Custom Models in Public Beta

The public beta offers private, reusable style models with unanswered questions over safeguards against unauthorized training.

Overview

  • Creators and brands can now train Firefly on their own assets to generate images that consistently match a chosen aesthetic across characters, illustrations, and photography.
  • Adobe says the feature preserves details such as stroke weight, color palettes, lighting, and character features, with training options for photography style, illustration style, and characters.
  • Models are private by default and Adobe says assets used for training will not be used to train its broader Firefly models.
  • Adobe’s help page requires users to confirm they hold the necessary rights before training, yet documentation does not detail technical measures to block training on others’ work, according to The Verge.
  • Early brand users include Tapestry and Deloitte Digital, and 9to5Mac reports the beta is available to premium subscribers with each training currently costing 500 credits.