Overview
- Adobe unveiled CX Enterprise at Adobe Summit in Las Vegas on Monday, introducing the CX Enterprise Coworker to coordinate marketing agents around business goals, with general availability expected in the coming months.
- Built on Adobe Experience Platform, the system adds Brand Intelligence for brand rules, Engagement Intelligence for next‑best actions, an agent skills catalog, and developer tools to turn repeat work into reusable, governed workflows.
- Adobe says the platform follows open standards such as Model Context Protocol and Agent2Agent and will plug into major AI and cloud providers including AWS, Anthropic, Google Cloud, Microsoft, OpenAI and IBM.
- A collaboration with NVIDIA brings the OpenShell secure runtime and Nemotron models so enterprises can run policy‑governed agents in the cloud or on premises, a setup designed for regulated industries that need audit trails.
- Shares of Adobe rose about 1.8% to roughly 2.2% on the day of the launch as investors weighed the new platform against ongoing questions about AI’s impact on legacy software demand.