Overview
- Adobe CX Enterprise, introduced Monday at Adobe Summit in Las Vegas, is a system of AI agents built to automate customer journeys from acquisition to retention.
- Core pieces include task-based agents, a skills catalog and developer APIs, plus Brand Intelligence to enforce brand rules, an Engagement Intelligence system for next-best actions, and a data layer grounded in Adobe Experience Platform with governance for audit and control.
- A new orchestration feature called CX Enterprise Coworker translates a business goal into multi-step actions across agents, with a live demo set for Tuesday’s keynote and general availability planned in the coming months.
- Adobe says the platform will interoperate with partners including AWS, Google Cloud, IBM, Microsoft, OpenAI and Anthropic, while an expanded collaboration with NVIDIA and WPP adds Nemotron models, an Agent Toolkit and the OpenShell secure runtime for governed agent operations.
- Industry analysts say the release stakes a claim in CX and edges Adobe toward CRM territory, which could shift marketing teams from crafting assets by hand to supervising and fine-tuning AI agents that run continuously.