Overview
- At Adobe Summit in Las Vegas on Monday, Adobe introduced CX Enterprise as an end-to-end system of coordinated AI agents to run customer journeys, with the platform now commercially available.
- Adobe also unveiled CX Enterprise Coworker, an orchestration assistant that watches customer signals, suggests next steps, and executes cross-channel actions, with general availability expected in the coming months.
- Adobe said the platform connects to tools from AWS, Anthropic, Google Cloud, Microsoft and OpenAI, and it broadened go-to-market deals with agencies such as WPP and dentsu and integrators including Accenture and Deloitte.
- Built on Adobe Experience Platform, the system adds Brand Intelligence, Engagement Intelligence and a reusable skills catalog, and it uses open standards that keep humans in control and make agent handoffs auditable.
- A collaboration with NVIDIA supplies the Agent Toolkit, Nemotron models and the OpenShell secure runtime to enforce policy-governed execution, while Adobe shares rose about 2% Monday even as longer-term AI revenue effects remain uncertain.