Overview
- Adobe approved a new $25 billion share repurchase that runs through April 2030, which leaders called a direct show of confidence in its cash generation.
- The authorization follows a similar $25 billion program announced in March 2024 that the company says is now nearly complete.
- Shares rose about 3% the day after the news, yet the stock is still down nearly 30% this year and roughly 60% since January 2024 on worries about fast‑rising AI rivals.
- Adobe upgraded GenStudio, adding AI agents that can run tasks, brand intelligence to enforce guidelines, and automated creative production to move content from planning to delivery faster.
- The company also expanded work with NVIDIA and WPP to bring agentic AI into marketing via an Adobe CX Enterprise Coworker and NVIDIA OpenShell, which run brand‑safe, auditable AI agents under policy controls.