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Adobe and Nvidia Team Up to Build Next‑Gen Firefly, Debut 3D Digital Twin Beta

The companies target enterprise content pipelines by uniting Nvidia acceleration with Adobe’s Firefly Foundry for custom, brand‑safe models.

Overview

  • Adobe will build the next generation of Firefly models on Nvidia’s CUDA‑X platform, NeMo libraries, and Cosmos open models.
  • Nvidia infrastructure is being integrated into Adobe’s core apps, including Acrobat, Photoshop, Premiere Pro, Frame.io, GenStudio, Firefly Foundry, and Adobe Experience Platform.
  • A cloud‑native 3D digital twin solution entered public beta to generate virtual product replicas for pack shots, lifestyle imagery, configurable experiences, and virtual try‑ons.
  • Adobe plans to test Nvidia’s Agent Toolkit and Nemotron open models to develop agentic workflows for automated content and campaign production.
  • The announcement at Nvidia’s GTC marks an expansion of a two‑decade partnership, with research and engineering teams collaborating on enterprise‑grade creative AI.