Overview
- In interviews published March 1–2, Hydari says a rise in paid negative PR and agenda-led narratives now pervades the industry.
- She notes celebrity smear campaigns are longstanding but argues the speed and reach of today's platforms have made the environment more toxic.
- Hydari warns that outlets perceived as factual often circulate misinformation, erasing boundaries between verified reporting and rumor.
- She says she ignores 'random rubbish' about herself and credits her mother's counsel for helping her stay centered under scrutiny.
- Despite acclaim for recent work such as Heeramandi and Gandhi Talks, she says commercial success does not guarantee steady opportunities for industry outsiders.