Overview
- President Claudia Sheinbaum confirmed that no alcohol will be sold inside the official FIFA Fan Fest in Mexico City’s Zócalo, following FIFA regulations for the June 11–July 19 public viewing site.
- The Ticket 00001 contest invites Mexican women aged 16–25 to submit a YouTube video of ball keep‑ups via mundialsocial.gob.mx by April 10, with a jury of Charlyn Corral, Katia Itzel García and Gabriela Fernández selecting the winner for the June 11 opener at Estadio Azteca/Banorte versus South Africa.
- Adidas launched visitor kits for 25 federations with the Trefoil returning to World Cup jerseys after 36 years and CLIMACOOL+ tech; Argentina’s black alternate and Mexico’s white kit with greca‑inspired graphics are on sale from March 20.
- Mexico’s new away jersey is priced in the country at roughly 1,999–3,199 pesos depending on version, with availability through adidas stores, select retailers and adidas.mx.
- Panini announced Peru release plans for the official album—112 pages and 980 stickers—with digital preorders starting April 1 and physical sales beginning May 5, as Deloitte projects strong economic gains and Fan Fest attendance in Mexico.