Overview
- A new Adidas World Cup promo strings together jerseys for Lionel Messi, Lamine Yamal, Jude Bellingham, and Trinity Rodman, then features Bad Bunny before ending on a lavender No. 26 shirt for Timothée Chalamet.
- Fans praised the tease and asked if the jerseys, including Chalamet’s, would be sold, though Adidas has not confirmed any merchandise availability.
- Chalamet had previously said on France Inter that he would take part in the 2026 World Cup promotion.
- Adidas is leaning on a mix of athletes and pop culture figures to widen the campaign’s reach beyond core soccer audiences.
- The 2026 FIFA World Cup opens on June 11 in Mexico City with Mexico facing South Africa, placing the ad in the final run-up to the tournament.