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Adidas Surprise-Drops Bad Bunny’s All-White BadBo 1.0 After Super Bowl

The unannounced drop advances an event-driven rollout for the artist’s first true signature shoe.

Overview

  • Adidas surprise-released the all-white BadBo 1.0 hours after the halftime show via its website, the Confirmed app, and select retailers for $160.
  • Bad Bunny premiered the colorway onstage during the Super Bowl halftime performance.
  • The BadBo 1.0 marks Bad Bunny’s first fully authored Adidas signature model following years of collaborations on existing silhouettes.
  • The white pair adds a star logo on the heel nodding to Puerto Rico, a blue inner-collar Trefoil, and “Adidas para Bad Bunny” insoles, atop an EVA midsole with an asymmetrical dual collar.
  • The initial brown-and-white launch after the Grammys was limited to 1,994 pairs, while the black-and-white “Rise” version shown at a press conference has no announced release details.