Overview
- Preliminary 2025 revenue reached €24.81 billion and operating profit was about €2.06 billion, topping the company’s earlier EBIT guidance of €1.7–1.8 billion.
- Management cited double‑digit growth across regions and sales channels, with comparisons that include prior‑year Yeezy sales.
- Fourth‑quarter revenue rose to about €6.08 billion and EBIT increased to €164 million, while the full‑year gross margin improved to 50.8%.
- The board approved repurchases of up to €1 billion starting in early February, and the shares bought back will be canceled.
- Shares gained as much as more than 4% by midday trading, and audited 2025 results with a 2026 outlook are scheduled for March 4.