Adidas Reported to Sign €27 Million-Per-Season Red Bull F1 Deal From 2027
The report signals a broader F1 push for Adidas beyond Mercedes and Audi.
Overview
- German outlet BILD reports Adidas has a three-year agreement from 2027 to outfit Red Bull worth about €27 million per season.
- The report says Adidas has shown early Red Bull kit designs that keep the team’s traditional blue with new styling touches.
- Adidas has not confirmed the story and said it does not comment on rumors or speculation.
- If completed, the deal would add Red Bull to Adidas’ existing Formula 1 partnerships with Mercedes and Audi.
- Red Bull is currently supplied by Castore, which could lose a high-profile team partnership if the switch goes ahead.