Overview
- FAS and adidas formally began their multi-year partnership on Aug. 1, switching the national teams from Nike and marking the agreement’s official start date.
- adidas unveiled the new home and away kits and set public sales to begin on Aug. 2 with retail shirts priced at $99 and on-field authentic jerseys at $169.
- The Lions are scheduled to wear the adidas kit for the first time on Aug. 7 when Singapore hosts Indonesia at Jalan Besar Stadium, and adidas will supply the official match ball for the Singapore Premier League and Singapore Cup from the season opener on Sept. 11.
- The kit designs pair performance Climacool+ fabric with heritage cues—the home shirt in national red with a woven wave pattern and the away shirt in Coventry blue that nods to the 1977 Malaysia Cup team.
- FAS and adidas have disclosed product, pricing and rollout plans but have not revealed the contract’s length or financial value; the partnership also commits adidas to youth-league support, fan activations and wider ecosystem investment that could raise attendances and commercial revenue for local clubs.