Overview
- Adidas launched the five‑minute short Backyard Legends on Thursday, with Timothée Chalamet assembling a street team to challenge a local trio with a decades‑long legend.
- The cast features Lionel Messi and Bad Bunny with on‑field stars Jude Bellingham, Lamine Yamal, and Trinity Rodman, plus nods to David Beckham, Zinedine Zidane, and Alessandro Del Piero.
- Adidas describes the period flashbacks as CGI and visual effects, while some outlets label the younger player portrayals as AI‑generated, a point that remains disputed in coverage.
- The film anchors Adidas’ You Got This campaign that promotes free play and lower pressure, and it reinforces the brand’s role as World Cup match‑ball provider and a kit supplier to multiple national teams.
- Fans praised the spot online and asked about merchandise, and Adidas says further campaign events will roll out in host cities as the full film streams on the company’s official YouTube channel.