Overview
- Adidas debuted the roughly five‑minute ‘Nace una leyenda’ film Thursday, marking the full rollout of its World Cup 2026 campaign.
- The cast pairs Lionel Messi, Bad Bunny and Timothée Chalamet with football names like David Beckham, Zinedine Zidane, Lamine Yamal, Jude Bellingham and Trinity Rodman, among others.
- The story follows three street players called “Los invencibles” — Isaak, Ruthie and Clive — who are challenged by a celebrity‑built team, spotlighting neighborhood football as a seedbed of talent.
- Teasers earlier this week named the ensemble and drew millions of views on social platforms, and fans are speculating about a Bad Bunny collaboration, which Adidas has not confirmed.
- The campaign lands about five weeks before the 48‑team tournament in the United States, Mexico and Canada, using cross‑culture star power to extend reach and drive early engagement.