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Adidas Launches Dark-Blue Germany Away Kit With Strong Early Demand

The surge arrives in Adidas's final year with the DFB.

Overview

  • Adidas presented a dark-blue Germany away jersey for the 2026 cycle, and the company says early demand is higher than for the 2024 away shirt.
  • The design draws on navy training tops worn by DFB figures in the 1950s through the 1970s, a choice led by a small six-person team that develops national-team kits over about two years.
  • Fan reaction online is split, while midfielder Florian Wirtz praised the unusual color and said he looks forward to wearing it.
  • The team plans to wear the new kit first in a friendly against Switzerland in Basel, and the DFB has not decided if it will appear at the 2026 World Cup.
  • The rollout comes in the last year of Adidas’s long DFB partnership before Nike takes over, with recent coverage noting strong sales messaging from SPORT1 and ran, archive-focused context from WELT, and a Süddeutsche style critique that highlights retro details and a subtle “seit 1954” hem nod.