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Adidas Extends CEO Björn Gulden to 2030 as It Sets Supervisory Board Succession

Leadership continuity positions the company to build on recent gains ahead of a supervisory board handover.

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Nassef Sawiris wird Aufsichtsratschef von Adidas, beeinflusst Unternehmenszukunft stark.
Rekordumsatz und Gewinnsteigerung um 75 Prozent: Der Sportartikelhersteller Adidas verlängert den Vertrag seines Vorstandschefs Björn Gulden bis Ende 2030.

Overview

  • The board credited Gulden with strong operational and financial progress as it renewed his mandate through the end of 2030.
  • Supervisory board chair Thomas Rabe will step down after the May annual meeting, with long‑time member and shareholder Nassef Sawiris slated to succeed him.
  • Axel Springer chief executive Mathias Döpfner is expected to join Adidas’s supervisory board.
  • Adidas reported record 2025 revenue of €24.8 billion, up 13% year over year, with net profit rising about 75% to €1.34 billion.
  • The company forecasts roughly €2 billion in additional revenue in the 2026 World Cup year, following strong demand for retro shoes such as Samba and Gazelle.