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21h ago

Adidas’ 97-Gram Marathon Shoe Sells Out After Sawe’s Sub-Two as Resale Prices Spike

Adidas plans a broader fall release to turn race-day buzz into sustained running sales.

Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 REUTERS/Matthew Childs/File Photo
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A fan takes a selfie with Kenya's Sabastian Sawe during an Adidas event in Herzogenaurach, Germany, April 28, 2026, days after Sawe became the first person to run a marathon in under two hours and setting a new world record with a time of 01:59:30 in an official race, accomplishing his feat wearing the brand's Adizero Adios Pro Evo 3 trainers. REUTERS/Louisa Off
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Overview

  • Adidas’ Adizero Adios Pro Evo 3, worn as Sabastian Sawe ran 1:59:30 in London on Sunday, sold out in limited U.S. pre-orders Monday and quickly appeared on resale sites for up to $4,000.
  • The race-legal shoe weighs 97 grams and is about 30% lighter than the prior model, with a thinner Continental rubber outsole, a kite-sail–inspired upper, shortened laces, and a new carbon structure around the midsole.
  • Adidas says lab and field testing show about a 1.6% improvement in running economy over the Evo 2 and an 11% boost in forefoot energy return, helped by a new Lightstrike Pro Evo foam that is roughly 50% lighter.
  • The same model was also on the feet of runner-up Yomif Kejelcha at 1:59:41 and women’s winner Tigst Assefa at 2:15:41, underscoring how small efficiency gains can add up over 26.2 miles.
  • The company will expand availability in the fall to satisfy World Athletics’ consumer-access rules, and it is leaning into the moment with a global ad push and a documentary as investors cheered strong first-quarter results.