Overview
- Addictions France published a two‑year study reviewing about 3,000 posts and videos from March 2023 to March 2025 on TikTok, Instagram, Snapchat, YouTube, Twitch and Kick.
- The report finds widespread non‑compliance, with roughly 30% of influencer content breaching ANJ directives and about 80% omitting required addiction‑risk messages.
- Operators ramped up publicity to a record €670 million in 2024, as sports‑betting stakes surged 2.8 times over five years and gross gaming product reached nearly €1.8 billion.
- Marketing targets young men and working‑class neighborhoods, with around 20% of 17‑year‑old boys reporting a bet in the past year and an estimated 63% of sector revenue coming from players in loss of control.
- The association criticizes limited enforcement by the ANJ, noting only one ad campaign was banned, and it calls for measures including curbs on advertising, bans on sponsorship and free‑bet offers, and tougher sanctions.