Overview
- T-Mobile was advised by the National Advertising Division to discontinue or significantly modify claims tied to its in-flight Wi‑Fi savings pitch after a Verizon challenge.
- NAD concluded the savings calculator overstated what typical Verizon customers pay and failed to clearly disclose which airlines participate in T-Mobile’s perk.
- The watchdog said the presentation could mislead consumers because the claims were not adequately supported by evidence.
- T-Mobile disputed the findings, asserting its customers save hundreds versus Verizon and citing partnerships and sponsored access with major U.S. airlines.
- The recommendation is non-binding, leaving potential next steps such as enforcement efforts or litigation open while T-Mobile’s complimentary Wi‑Fi remains limited to select plans and airlines.