Overview
- Somo executive Jamie Lowe told JewBelong he took down the digital rooftop ad after complaints, calling it "somewhat anti- the mayor of New York City."
- JewBelong declined requests to revise the line referencing Mayor Zohran Mamdani’s free bus plan and labeled the takedown censorship of Jewish voices.
- ADL CEO Jonathan Greenblatt criticized the move, arguing that suppressing awareness does not reduce antisemitism.
- The Taxi and Limousine Commission said it neither received complaints nor asked for removal, noting the ad did not violate its rooftop standards.
- Lowe cited a contract allowing cancellation without liability and said he spoke with the Metropolitan Taxi Board of Trade; JewBelong said the ad had run on thousands of cabs and called it their first campaign pulled in five years.