Overview
- Action reported €16 billion in 2025 net sales, up 16.1%, with like‑for‑like growth of about 5% and a slower fourth quarter at 13.3%.
- The retailer opened 384 stores in 2025, taking its network to 3,302 locations across 14 countries.
- Average weekly shoppers reached 21.6 million, roughly three million more than in 2024, which the CEO links to higher household costs.
- The company plans to accelerate in 2026 with first entries into Croatia and Slovenia alongside further expansion in Germany.
- Rivals such as Aldi and Lidl face mounting pressure in the non‑food segment as Action scales its low‑price model across Europe.