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Acea Centers World Water Day Push on Rome Marathon Weekend

The utility links race sponsorship to a #RunForWater campaign focused on safeguarding Rome’s supply.

Overview

  • The 31st Acea Run Rome The Marathon is set for March 22, with Acea as title sponsor supplying 125,000 liters of ‘Acqua di Roma’ in 500,000 0.25-liter bricks for participant hydration.
  • The branded supplies will also cover the March 21 Acea Water Fun Run 5k and the March 22 Acea Run4Rome relay, supporting an expected turnout of about 60,000 people.
  • Acea’s ‘La Maratona dell’Acqua’ communication drive, launched March 8 with the #RunForWater hashtag, promotes responsible use of water resources during the race weekend.
  • The App Acquea guides users to 3,500 mapped drinking points across Rome — including fountains, nasoni, and Acea water houses — and offers basic hydration tracking.
  • Circo Massimo hosts the Expo Village with CSV Lazio’s Volontari Fun Village from March 19 to 22 and the Stracanina pet-friendly 5k on March 21, with Water Fun Run registrations open until March 18.