Overview
- Accor says its collection and lifestyle labels now operate more than 180 hotels with over 125 in the pipeline, a slate equal to better than 65% growth.
- Emblems, an upper‑luxury soft brand, counts 13 projects and targets 60 properties by 2032, with Lucknam Park open and Rimrock Banff slated for June 2026.
- MGallery runs 125+ hotels and has 50+ more planned, adding sites through conversions and new builds in Europe including Greece and Albania.
- Handwritten, launched in 2023, has topped 40 openings with 45+ more coming, using quick conversions like Hotel Maison Maastricht Centrum and Bucharest Unirii Square.
- Ennismore’s lifestyle arm is expanding its collections, with Morgans Originals set to open LUURA Paros in Greece and Roswyn Mumbai in India as Accor notes collections are 3% of today’s network yet 8% of its pipeline.