Overview
- Massimo Calvelli was appointed AC Milan chief executive on Friday and will keep his senior roles at RedBird as CEO International and operating partner.
- RedBird founder Gerry Cardinale set a clear owner mandate that the club must “play to win,” directing Calvelli to restore a results-focused culture on and off the field.
- The change follows a management clean sweep after Milan missed Champions League qualification when several senior figures including the coach and previous CEO were dismissed.
- RedBird has streamlined the executive structure by not naming a new director of sport or technical director and has begun coordinating transfers and scouting at a Casa Milan strategy summit with coach Rúben Amorim and senior trading and scouting staff.
- Calvelli brings sports-business experience as former ATP CEO and executive roles at major sports brands, and RedBird’s in-house model signals faster decision-making on transfers, staffing and commercial deals that will directly affect players, club staff and fans.