Overview
- The release is now hitting U.S. shelves, with distribution expanding to more than 50 international markets in a broader rollout.
- Rather than adding hot sauce, Absolut blends its vodka with a natural essence derived from Tabasco’s fermented, aged red pepper mash.
- The 38% ABV vodka is gluten‑free with no added sugar and carries a suggested retail price of $25.
- Absolut positions the collaboration for cocktail use, especially Bloody Marys as well as spicy lemonades or shots.
- The debut arrives as competitors push pepper vodkas, and industry reports say Tabasco owner McIlhenny has filed a trademark suit against Stoli over a jalapeño expression.