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Abhishek Bachchan Details Consumer-Driven Investments in Naagin, Swiggy and Zepto

He says he became a Naagin strategic partner only after personally trying the product.

Overview

  • Speaking at the Global Business Summit 2026, Abhishek Bachchan said several recent deals grew from his own usage of the brands and services.
  • He recounted running out of Naagin hot sauce and using a quick-commerce app to get it delivered, a habit that preceded his stakes in platforms such as Swiggy and Zepto.
  • He said his association with Swiggy followed daily orders of Thane’s Mamledar Misal for breakfast and a direct call asking to invest because he spends heavily on the service.
  • He noted that occasional breakfast photos posted by Amitabh Bachchan with a Naagin bottle give the brand unsolicited visibility.
  • Beyond startups, he continues to own the Jaipur Pink Panthers, co-own Chennaiyin FC, hold an investment in Vahdam Tea, and maintain Mumbai real-estate holdings estimated at about Rs 219 crore by Square Yards.