Overview
- ABC released a minute-long trailer that directly references Paul’s viral past, her breakup with Dakota Mortensen, and her questions about self-worth as a single mother.
- The spot features Taylor Swift’s “Look What You Made Me Do” and shows Paul walking past headlines about her life before shattering a phone screen and reemerging in casual wear.
- Key art depicts Paul stepping out of a Barbie-like box with props such as red Crocs and blocks spelling “MOM,” alongside the tagline “if you don’t fit the mold, break it.”
- Season 22 premieres Sunday, March 22 at 8 p.m. ET on ABC with next-day streaming on Hulu, preceded by the special The Bachelorette: Before the First Rose on March 15.
- The Bachelor Nation YouTube channel posted a behind-the-scenes vlog of Paul’s promo shoot that includes her glam process and her note that she was getting over a cold, as Disney aligns promotion with Hulu’s March 12 Season 4 drop of The Secret Lives of Mormon Wives.