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ABC Unveils First 'Bachelorette' Promo and Poster, Sets March 22 Premiere for Taylor Frankie Paul

ABC frames Paul’s season as a candid reset rooted in her public past.

Overview

  • The minute-long teaser features Paul confronting headlines about her life to Taylor Swift’s 'Look What You Made Me Do,' voicing lines about seeking self-worth after public scrutiny.
  • The key art shows Paul breaking out of a Barbie-style box with a rose, red Crocs and 'MOM' blocks, paired with the tagline 'if you don’t fit the mold, break it.'
  • The season debuts Sunday, March 22 on ABC with next-day streaming on Hulu, marking the franchise’s move to Sunday nights.
  • Pre-launch tie-ins include The Bachelorette: Before the First Rose on March 15 and Season 4 of Hulu’s The Secret Lives of Mormon Wives on March 12.
  • Outlets have published a reported roster of contestants, and Paul previously told host Jesse Palmer she believes her future husband may be among them.