Overview
- Moulin Rouge! led the week ending Aug. 23 with about $2.196 million after Aaron Tveit rejoined the cast for the show’s final performances through its scheduled Aug. 30 closing.
- Paranormal Activity sold out the August Wilson Theatre during previews and grossed $729,250 despite several heavily comped press performances.
- Broadway’s total grosses for the week were $24,840,816, down about 8% from the prior week, and attendance fell to 219,152, down roughly 3%, according to Broadway League figures reported across outlets.
- Producers are leaning on premium pricing, star casting and limited or final-week pushes to drive short-term revenue, with Moulin Rouge! posting the highest average paid admission at about $210 and several shows recording near- or full-capacity weeks.
- Season-to-date grosses stand at $437,285,438, about 5% below last year, signaling that isolated spikes do not yet offset a broader late-summer pullback and that upcoming promotions and fall openings will be watched for recovery.