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A$AP Rocky Unveils “Helicopter$” Video as ‘Don’t Be Dumb’ Release Nears

He emphasizes that the video’s game-styled look was made without AI as he builds momentum for Friday’s album release.

Overview

  • Rocky released “Helicopter$” on Jan. 12 with a Dan Streit–directed visual that leans into lo‑fi, PlayStation-era, Grand Theft Auto–evoking animation.
  • After online speculation, Rocky repeatedly stated on social media that the video was not AI-generated.
  • The new single was synced by ESPN for a College Football Playoff National Championship spot.
  • A previously rumored Playboi Carti appearance does not appear on the official version of “Helicopter$.”
  • Don’t Be Dumb is scheduled for Jan. 16 via A$AP Worldwide/RCA, with reported high pre-save activity, an unconfirmed fan-posted Target vinyl sighting, and a canceled Reddit AMA in which Rocky called subreddit moderators “clowns.”