Overview
- Billboard, citing Luminate, reports 123,000 first-week equivalent units, with 76,000 from streaming (78.02 million on-demand plays) and 47,000 from pure sales, marking Rocky’s first Billboard 200 topper in more than a decade.
- More than a dozen vinyl variants totaled about 40,000 sold, with additional CDs, cassettes, webstore deluxe box sets, and late-week digital track additions bolstering the launch.
- Rihanna publicly congratulated Rocky on X, writing, “Just me here to let yall know my baby daddy got the NUMBER 1 ALBUM!!! Aaahhhhhh hah! DONT BE DUMB!!!”.
- It was a tight chart race, with ENHYPEN debuting at No. 2 with 122,000 units and Bad Bunny rising to No. 3 with 119,000 units following an Amazon-exclusive vinyl release.
- The rollout continues with a Don’t Be Dumb Tour set for May–July in North America and August–September in Europe, as Rocky teases a ‘Disc 2’ deluxe featuring more collaborations.