Overview
- The campaign film launched on Feb. 19 alongside the collection, explicitly recreating a scene from the 1998 film Belly with Nas appearing and narrating.
- The all-metal lineup spans optical frames and sunglasses across four styles, with prices ranging from $202 to $249.
- Availability begins Feb. 20 through Ray-Ban’s official channels and select retail partners.
- Rocky, appointed Ray-Ban’s first-ever creative director in 2025, led the design and creative concept for the rollout.
- The release aligns with his No. 1 album 'Don’t Be Dumb' and a tour that starts May 27 at Chicago’s United Center.